Customer behaviour brand loyalty and retention

Customer behaviour brand loyalty and retention Introduction Usually loyalty is expressed by different tendencies towards the brand, store or service. Expressing through attitudes and behaviour generally show these tendencies. Previous work has concentrated more in the service industry, on how repeated the purchases are, i.e. retention and advocacy of the brand (Reichheld, 1996). Retention can be measured by duration of time, in numerous service and utility markets, as a customer. In terms of grocery market, where consumers use several suppliers, the share of category expenditure is one of the behavioural criterion of loyalty and is committed to a brand or store (Cunningham 1956, Dunn and Wrigley, 1984). In service market, while measuring the attitude, researchers have used psychological states such as satisfaction, commitment and trust (Morgan and Hunt, 1994; Ennew and Binks, 1996). Whereas attitude to the brand or the store has been used for the grocery markets. These are the forms of customer loyalty. This paper defines loyalty and talks about the meanings and the complications related to it. As the forms of loyalty are explained initially, further more the relationship between these forms and loyalty is presented with an in depth evidence. This paper also shows the implications of how marketers can implement the customer loyalty in the on the basis of the research carried by few practioners. Defining Loyalty: Meanings and complexities Loyalty can concentrate more on single concept, it can be either attitudinal or behavioural. Though, a great deal of debate over loyalty has focused more on convoluted definitions that may comprise both consequences and antecedents of loyalty. Jacoby and Chestnut (1978) came up with a six-component definition of loyalty that incorporated behaviour and attitude. This method of the conceptualisation of loyalty appears to be partially associated to a requirement to represent the causes of loyalty, and partially semantic, that this is what loyalty means. Semantic considerations provide an establishment in scientific definition, on the contrary the thought that attitude-behaviour congruence is necessary for loyalty looks ill founded. The definition by Oliver (1999) involves a positive relation between behaviour and attitude in loyal groups but Oliver states that this relation is typically very weak and finalises that the loyalty to a brand, which is true and which involves emotional commitment and its rare. This definition of Oliver raises problems and doubts as the casual description of loyalty without any circularity, does not makes it possible to test this causality. Even though while describing loyalty unites various meanings, its definitions must be singular and noticeably associated to measurement. East, Sinclair and Gendall (2000) argue that this is essential, as measures of the singular forms of loyalty could confirm slight correlation. The study of Dunn and Wrigley (1984) showed little correlation amongst few stores used and the share of expenditure given to the primary store. While in the case of store research, East et al. (2000) discovered merely a weak link between retention and share loyalty. This is possibly predicted. Theoretically, share of category and retention are fairly different and there is no stipulation that a customer buying a huge share of a brand must retain that brand for a long time compared to a small-share customer. Weak correlations have too been discovered between the evaluative and behavioural facets of loyalty. East and Hammond (1999) analysed the association between satisfaction and true retention. Their study st ates that most researches about customer loyalty have shown weak relations, in spite of extensive administrative postulation to the contrary. In such conditions it looks like it would be imprudent to generate permutation measures of loyalty that contain both evaluative and behavioural aspects, as the two components seem to have restricted relation. Brand and Customer Loyalty The study of Jacoby and Chestnut (1978) shows the basic difference between behavioural loyalty and cognitive loyalty; therefore clearing the concept of repurchase behaviour is not an adequate requirement of brand loyalty. The early studies of loyalty have focused on two most important phenomena. There has been research on the substantiation of loyalty behaviours for more than a brand, differentiated by changeable levels of complentarity/substitutability and hence the reasons of switching behaviour (Wind, 1977; Jacoby and Chestnut, 1978; Wernerfelt, 1991; Keaveney, 1995). As different studies on loyalty have increased knowledge of its various forms, they fail to examine the progress of loyalty over the time, without any explanation of how and why these various forms of loyalty arise. An active approach, if it is appropriately measured, can give an explanation of the various configurations of customer loyalty in the range of stages of the relationship life cycle (Costabile. M, no date) . (See figure 1. In appendix) Oliver states that this form of customer loyalty is a process of four chronological stages. After passage of time and continuous purchases in the third stage, most concentrated stage of loyalty is attained. According to Crosby and Taylor (1983) model for voter behaviour analysis, Loyalty is now cognitive by becoming a motivating force. The action control concept of Kuhl and Beckmann (1985), most concentrated stage of loyalty is recognized as action loyalty. Therefore it can be said that loyalty that is kept not only on the basis of strong motivation, but results in actions taken to get rid of every obstacle that will interfere while deciding of purchasing a brand to which a person is loyal. Customer buying behaviour and Loyalty Customer satisfaction and relationship marketing fields can be found from the involvement towards understanding customer behaviour and their purchase habits after their first preference of a supplier, brand or a store. Satisfaction and Loyalty Exploring the concept self-esteem, Hoppe (1930) and Lewin (1936) found the basics of the confirmation/disconfirmation model helpful to describe the satisfaction opinion and the association between satisfaction and trust. What is appropriate in this theory is not just about how this satisfaction model behaves, but also the confirmation of close links between satisfaction over trust and time (Bitner, 1995; Costabile 1998). There have been few developments in the study of customer satisfaction recently. This study has examined the emotional aspects of satisfaction and the dynamics of the model over time (Westbrook, 1987; Oliver, 1997; Fournier and Mick, 1999). Marketing researchers are also putting efforts to understand the variables that interfere between the opinion of satisfaction and the preference of repurchase of a brand (Oliver, 1999). Even though satisfaction-trust- loyalty association has not constantly been confirmed therefore obvious high degrees of satisfaction might not result in a behaviour, distinguished by high loyalty, and vice versa (Jacoby and Chetsnut, 1978), due to the several overruling variables during the process of exchanging over the time (Jones and Sasser Jr., 1995; Oliver, 1999). Retention and Loyalty Debates on customer loyalty use the idiom loyalty and retention synonymously. Nevertheless the literature states that there is criticism of organisations that have elected to define customer loyalty as simply customer retention, hence attaining repurchase. Stewart (1996) states that Customer loyalty and customer retention are not synonymous (Stewart, 1996 p.8). In the Relationship Marketing ladder of Customer Loyalty (See figure 2 in appendix) of Christopher, Payne and Ballantyne (1991), they state that the consumer advances up the ladder from regular purchasers (retention), to strong supporters of the firm and ultimately to being active and vocal promoters of the firm referring others to the organisation. As stated by Prus and Brandt (1995) that Loyal customers repeatedly purchase products or services. They recommend a company to others. And they stick with a business over time. Therefore customer loyalty is a more convoluted observable fact that comprises other assets rather than j ust the behavioural theory of repurchasing (Samuelson Sandvik, 1997). Recommendation and Duration of time According to East, Wright, Vanhuele (2008), consumers would value their suppliers when they possibly will find out more about the qualities of the suppliers offering over time and those who do not like their supplier change the supplier, approving consumers stay. Regardless of these effects Smith and Higgins (2000) and Fournier, Dobscha and Mick (1998) mention how a brand may be prominent once it was obtained and gradually do not talk much about it once it becomes common. This happens because the brands are recommended when there is a change, while a comparatively static product does not have an advantage of a second recommendation. In the earlier research of East et al. (2005a) they discovered either no correlation between recommendation and duration of time or a negative correlation. With the proofs from twenty-three researches they learned that the overall relation between recommendation and duration of time was neutral, whereas the individual correlations varied from considerably negative to considerably positive. According to Reichheld (1996), in few of the cases, have mentioned that customers who are with a supplier for a long duration of time, recommend more. On the other hand East et al. (2005a) do not agree with Reichheld. According to them new customers will give more recommendation compared to customers with long duration of time. Attitudinal aspects and Loyalty The evaluation of the study of repurchase and loyalty and satisfaction and loyalty has recommended that loyalty comprises attitudinal aspects. Further, a study that supports the involvement of an individuals attitudes is describing loyalty is presented. Commitment and Trust It is commitment that differentiates between repeat purchase and loyalty as per the debate of Jacoby and Kyner (1973). Hence a person loyal to a product or a service has an attitude, which is strong and full of impact. While considering commitment it would seem to be affective and calculative commitment. The definition of affective commitment is the extent to which a customer likes to maintain their relationship with the organisation (Buchanan, 1974). While the definition of calculative commitment is where the customer is loyal because they have to be rather than that they desire to be (Meyer Allen, 1984). Therefore the calculative committed consumer is not very reliable as he can get an offer that allows him to change suppliers. Samuelson and Sandvik (1997) recommend that whichever or both types of commitment possibly will be used in loyalty study and is reliant upon the reason of the study. For example, to forecast prospect loyal behaviour affective commitment will be very effecti ve. Hart and Johnson (1999) have mentioned that as loyalty is conventionally defined in as per its occurrence, that is referral intent, repurchase intent, share of purchase and actual repurchase. They recommend that for organisations to attain true loyalty then they need to go further than customer delight to total trust. Therefore it would look as if commitment and trust are important aspects when defining loyalty. Marketing implications of customer loyalty The majority of the customer loyalty programs that have presently been implemented by companies appear to be intended at encouraging repeat purchases (Hart et al. 1999). Several companies then, spend a substantial amount in lock in policies so that they could raise the costs of switching in a brand or a supplier (Shapiro and Varian, 1999). It is obvious that the customer loyalty objective must be mainly aimed at the top most and promising customer segments, and it is also evident that not all relationship has to be dealt in an evolutionary viewpoint. Potential value must not be described exclusively considering the profit or income flows to be gained, but more than all when thinking of opportunities in terms of growth that the relationship provides the company are development of business and the trust and knowledge resources (Costabile. M, no date). On the basis of the study of Dowling and Uncle (1997) the following could be the implication for company to employ customer loyalty. For a company to perform loyalty marketing still, it is first essential to identify the loyal consumers. When the customers grow, the use of market research and database marketing in the nonexistence of own knowledge is essential. Companies into direct marketing are endeavoring to come up with loyalty programs, which attach the purchasers of a broad variety of consumer goods and services to a meticulous provider or a brand. In cases of firms that have very less data regarding their customers, a supplementary advantage of customer loyalty programs is that members will repeatedly see themselves during buying or service delivery. Membership cards are a rapid and proficient means for customers to indicate that they are worthy of special attention. Many airlines, and successful companies like General Motors, American Express, Nestle, Holiday Inn, Unilever an d shell have experienced adequate advantages in customer loyalty programs to apply such schemes. For example, in the rebate scheme of General Motors (the GM card), it permits members to collect savings towards the cost of a new GM car, the car and not the collection of a discount is dominant. Another good example is of Australian Fly Buys frequent-buyer program. The members registered for the Fly Buys program can collect points for free air tickets and accommodation in hotel either by using credit card or a membership card. This membership is free of any cost. 1.7 Australians had registered themselves within just one year of the launch. The analysis of customer cost-benefit makes it easier to elucidate why the least desired loyalty program (figure 3 in appendix) fascinated so many, or is it so few members. References Bitner, M. (1995) Building Service Relationship: Its All About Promises, Journal of the Academy of Marketing Science, Fall, 236-245. Buchanan, B. (1974) Building organizational commitment: the socialization of managers in work organization, Adm Sci Q 1974;19:533-46. Christopher, M., Payne, A. and Ballantyne (1991) Relationship marketing: Bringing quality, customer service, and marketing together. Oxford and Boston: Butterworth-Heinemann. Costabile, M. (no date), A dynamic model of customer loyalty, journal (not available), publisher (not available). Costabile, M. (1998) Customer Satisfaction and Trust into the Resource-based Perspective. Research Propositions Endorsing the Confirmation/Disconfirmation Paradigm, Market Relationships, Track 1, Proceedings of the European Marketing Academy, 76-97. Crosby, L. and Taylor, J. (1983) Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability Among Voters, Journal of Consumer Research, March, 413-431. Cunningham, M. (1956) Brand Loyalty What, Where, How Much?, Harvard Business Review, 34 (Jan/Feb), 116- 128. Dowling, G. and Uncles, M. (1997) Do Loyalty Programs Really Work?, Sloan Management Review 38 (4), (1997), pp 71-82. Dunn, R. and Wrigley, N. (1984) Store Loyalty for Grocery Products: An Empirical Study, Area, 16 (4), 307-314. East, R., Gendall, P., Hammond, K., and Lomax, W. (2005) Consumer loyalty: singular, additive or interactive, Australasian Marketing Journal, Vol. 13 No. 2, pp. 10-26. East, R. and Hammond, K. (1999) Satisfaction and Retention, Paper presented at the ANZMAC Conference,UNSW, Sydney. East, R., Harris, P. and Lomax, W. (2000) First-Store Loyalty and Retention, Journal of MarketingManagement, 16 (4), 307-325. East, R., Julie, S. and Phil, G. (2000) Loyalty: Definition and Explanation, ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge. East, R; Wright, M. and Vanhuele, M. (2008) Consumer Behaviour: Applications in Marketing, London: Sage. Ennew, C. and Binks, M. (1996) The Impact of Service Quality and Service Characteristics on Customer Retention: Small Businesses and their Banks in the UK, British Journal of Management, 7, 219-230. Fournier, S. and Mick, D. (1999) Rediscovering Satisfaction, Journal of Marketing, October 5-23. Fournier, S., Susan, D. and David, M. (1998) Preventing the Premature Death of Relationship Marketing, Harvard Business Review, January-February, 42-51. Hoppe, E. (1930) Ergfolg und Misserfolg, Psicologische Forschung, vol.XIV, 1-62. Hart, C. and Johnson, M. (1999) Growing the trust relationship, Marketing Management, Spring, pp. 8-19. Hart, S., Smith, A., Sparks, L., Tzokas, N. (1999) Are Loyalty Schemes a Manifestation of Relationship Marketing?, Journal of Marketing Management, vol.15, 541-562. Jacoby, J. and Chestnut, R. (1978) Brand Loyalty Measurement and Management, New York: Wiley. Jacoby, J. and Kyner, D. (1973) Brand Loyalty vs. Repeat Purchasing Behavior, Journal of Marketing Research, Vol. 10, pp. 1-9. Jones, T. and Sasser, E. (1995) Why Satisfied Customer Defect, Harvard Business Review, November-December, 88-99. Keaveney, S. (1995) Customer Switching Behavior in Service Industries: An Exploratory Study, Journal of Marketing, April, 71-82. Kuhl, J. and Beckmann, J. (1985), Action Control: From Cognition to Behavior, Berlin, Springer-Verlag. Lewin, K. (1936) Principles of Topological Psychology, New York, McGraw Hill. Mark, C; Kate, S. and Ray, K. (1996) Customer defection: a study of the student market in Ireland, International Journal of Bank Marketing, Vol. 14 Iss: 3, pp.23 29. Meyer, J. and Allen, N. (1984) Testing the Side-bet theory of organazatonal commitment: some methodological consideration, Journal of applied psychology, [jap]. 69. Morgan, R. and Hunt, S. (1994) The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58 (July), 20-38. Oliver, R. (1997) Satisfaction. A behavioral Perspective on the Consumer, New York, McGraw Hill. Oliver. R. (1999) Whence Consumer Loyalty?, Journal of Marketing, Special Issue, 33-44. Prus, A. and Brandt, D. (1995) Understanding your Customer, Marketing Tools, 2(5), pp. 10-14. Reichheld, F. (1996a), The Loyalty Effect, Boston, Harvard Business School Publications. Samuelson, B. and Sandvik, K. (1997) In European Marketing Academy Conference, Warwick Business School, Vol. 3, Warwick, U.K., pp. 1122-1140. Shapiro, C. and Varian, H. (1999), Informatiom Rules. A Strategic Guide to the Network Economy Boston, Harvard Business School Press. -Smith, W. and Higgins, M. (2000), Reconsidering the relationship analogy, Journal of Marketing Management, Vol. 16, pp. 81-94. Wernerfelt, B. (1991) Brand Loyalty and Market Equilibrium, Marketing Science, Summer, 229-245. Westbrook, A. (1987) Product/Consumption-Based Affective Responses and Postpurschase Processes, Journal of Marketing Research, August, 258-270. Wind, Y. (1977) Brand Loyalty and Vulnerability, Consumer and Industrial Buying Behavior, New York North Holland.

Spirit Of St. Louis :: essays research papers

The Spirit of St. Louis   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I don’t think about it...There was no blinding light, no angels coming to take me home.†   Ã‚  Ã‚  Ã‚  Ã‚  Chris Pronger is one of the premier hockey players in the world. With his 6’6†, 220 lbs. frame, Chris Pronger dominates other teams while on the ice and has become one of those special players who can control a game. The defenseman out of Dryden, Ontario has come around full circle since arriving in the NHL as the second overall draft pick in the 1995 draft. After having to deal with troubles early in his career, which consisted of drinking and partying, Pronger has gotten his act together to lead his team, the St. Louis Blues to great success. Chris’ size, speed, and knowledge of the game helps him determine, understand, and acknowledge what other teams are doing, and enables him to shut opposing players down. Chris Pronger’s career so far is an incredible story, which makes all sports fans who have followed it respect and admire him.   Ã‚  Ã‚  Ã‚  Ã‚  In the early postseason of the 1998 season, the St. Louis Blues found themselves leading the Detroit Red Wings one game to nothing in the best of seven series. Also, the Blues surprisingly had that lead on the road, with the first two games of the series in Detroit, one of the hardest atmospheres to play in.   Ã‚  Ã‚  Ã‚  Ã‚  At the 3:52 mark of the second period, on Mother’s Day, a blistering slapshot from Detroit winger Dmitri Mironov came tearing through the zone and caught the entire Blues defense by surprise. Every defenseman except Pronger. Chris Pronger, who is the youngest captain in St. Louis Blues history, was finally starting to settle down and learn the system Blues head coach Joel Quenneville was teaching. Pronger was finally starting to live up to his ability to be able to control the game. He was also finally getting the hang of being a 25 year old captain in the NHL.   Ã‚  Ã‚  Ã‚  Ã‚  The shot was aimed high, and Pronger got in the way of it and blocked it. Unfortunately, the puck hit him in a very odd place, right under the chest protecting padding of his shoulder pads, and caught him right in the chest, causing his heart to stop beating for approximately fifteen to twenty seconds. Seeing this tower of a man fall to the ice, and not being able to breathe, scared the rest of the Blues team, and messed with their minds and emotions, just enough for the Red Wings of Detroit to escape the game with a

Personal Space

Personal space was an idea first developed by German born Swedish psychologist David Katz in 1937. It is very often describes as an â€Å"emotionally charged bubble of space which surrounds each individual† or alternately â€Å"Personal space is the region surrounding a person which they regard as psychologically theirs. Most people value their personal space and feel discomfort, anger, or anxiety when their personal space is encroached.† On the other hand, some research suggests that the personal space bubble is not circular, but elliptical and so we can tolerate people coming closer to us at the side than front or behind.The 4 stages of a person’s Personal SpaceThis is a Proxemics Theory, which had been investigated by Edward T Hall in 1959, who describes a person’s personal space to be in 4 layers;Intimate distance for embracing, touching or whispering Close phase – less than 6 inches (15 cm) Far phase – 6 to 18 inches (15 to 46 cm)The clo sest distance is generally the domain of those who have an intimate relationship with each other, but also includes situations where the social rules allow contact, for example in a wrestling match (Edward Hall distinguishes between near situations requiring body contact and far distances which require being very close but not in contact (whispering)). This distinction is rather artificial since whether contact occurs will depend on a variety of things such as the social and physical setting.Personal distance for interactions among good friends or family membersClose phase – 1.5 to 2.5 feet (46 to 76 cm) Far phase – 2.5 to 4 feet (76 to 120 cm)This zone generally reserved for good friends or intimate partners in a social setting; the near aspect is generally reserved for couples or very close friends, whereas, the far phase is used by acquaintances or simple friends.Social distance for interactions among acquaintances Close phase – 4 to 7 feet (1.2 to 2.1 m) Far phase – 7 to 12 feet (2.1 to 3.7 m)This is the zone where those who are not acquainted interact or where business transactions occur. The near distance would be used by those being introduced or for informal business transactions whereas the far phase would be reserved for more formal business processes.Public distance used for public speaking Close phase – 12 to 25 feet (3.7 to 7.6 m) Far phase – 25 feet (7.6 m) or more.It is subdivided into near phase such as the distance between a speaker and an audience, and the far phase being the distance for example between the public and an important public figure.This is an easy concept to understand; if anybody enters our bubble, then they are invading personal space.Invading Personal SpaceWhen somebody invades another person’s personal space it can make the person feel anxious, awkward, insecure, vulnerable, annoyed and uncomfortable simply because there is another person standing too close to them and makes t hem question the intensions of the invader.. The term â€Å"invasion† would generally only be used if the person â€Å"invading† it has not earned their place in one of the four layers. There are actually many psychological and physical effects that are activated when a person is getting too close to another and they cause people to behave a little different than usual, for example:Extreme self awareness – suddenly we forget how to act ‘naturally'.Limited movements and gestures.Reduced eye contact.Turning aside or away from the intruder.We'll usually immediately take a step back.Adopting a defensive position – folded arms, less smiles, frowning, tense posture.Stopping the conversation entirely.Factors that influence personal space:GenderMales interacting with other males require the largest interpersonal distance, Men are more territorial and aggressive by nature and will keep more distance from other men, but when it comes to women we will usually prefer to get a little closer. This is then followed by females interacting with other females, which requires a little less space and distance as compared to just two men, as investigated by Gifford in 1987. Women are also more sociable than men: they get social cues better, more emotionally expressive and are generally better than us men when it comes to emotional communication. It's only natural then that women will feel more comfortable being closer to each other than men. However it probably depends on the situation, or the relationship, or the age group and so on as well.CultureThis is perhaps the most important factor when it comes to investigating the difference in invasion of personal space. Hall (1959) identified the importance of cultural variation. He suggested that while all cultures use personal space to communicate, and tend to conform to the different categories, the size of the space within the categories varies across cultures. Hall also identified the essential is sue in inter-cultural difference as the tendency to interpret invasions of personal space as an indication of aggression.Some international examples of this are: ‘Distant' cultures (northern Europe, US, and many other westerns cultures) tend to keep more personal space and use less touching than other more ‘warm' cultures. Asian cultures are characterized as more accommodating and accepting attitudes when it comes to personal space, the theory says it's due to more crowded living conditions. Other cultures including south Europe, Middle East and South American's are considered to be more ‘warm' by nature – touch and close proximity are more welcomed and socially accepted. Age- Some evidence suggests that personal space gets bigger as we grow older (Hayduk, 1983). Children tend to be quite happy to be physically close to each other, something which changes as awareness of adult sexuality develops. In addition the gender difference does tend to also appear at this time.StatusStatus has a huge effect on your personal space size and demand. First of all, like the alpha male of the pack, the higher the status the more space is considered to be one’s (no surprise that the first class seats are bigger and have more space per individual!). Status also affects the size of the territory that is required. Just Like the kings of old owned a huge palace – not because they needed 20 bedrooms and an Olympic swimming pool, but because it showed the measure of their power and influence. In modern days we have the equivalent mansions of the rich and famous to demonstrate their wealth and rich lifestyle.PersonalityThere is some evidence of personality difference but effects here need to be treated with caution given the situational dependence of traits. Extraverted and gregarious persons tend to require smaller personal space, while cold and quarrelsome people require a larger interpersonal distance (Gifford, 1982).Urban vs. RuralThe amount of personal space someone needs is relative to the population density of where they live, for example, in sparsely populated areas people get more space than in densely populated areas; country people are used to live in a vast and mildly populated areas while city dwellers are more used to crowding. This means that city dwellers will usually have a smaller personal space than country people due to this habit of density.The distance someone extends his/her arm to shake hands gives us a clue whether he/she is from a rural or urban area. People from the city tend to have an 18-inch bubble which allows the hands to meet in neutral territory. People brought up in a town with a small population have a space bubble of up to a meter. People from rural areas tend to stand with their feet firmly planted on the ground and lean forward for the handshake, whereas a city dweller will step forward to greet you. People raised in remote areas might require an even greater Personal Space, which cou ld be as wide as 6 meters. They prefer to wave rather than shake hands.Case StudiesStudy 1- Felipe & Sommer 1966AimTo examine the effects of the invasion of personal space Method- Research was carried out in a public library amongst people of similar cultural backgrounds who were sitting alone. These people were split into two groups: 1) Those where the confederate approached them, sat in the chair next to them and moved the chair closer to them. 2) Those where the confederate approached them and sat in the next-but-one chair.ResultsWhen someone came and sat in the chair next to them and moved the chair closer to them, 70% of the lone people left within half-an-hour. When someone came and sat in the next-but-one chair only 13% of the lone people left within half-an-hour. Conclusion- People found this invasion of their personal space disruptive. Researchers also noted that those whose personal space had been invaded moved their chair, put ‘barriers’ up such as books and changed their body position to move away.Evaluation of this study:StrengthHas high ecological validity since it was conducted in a public place. Weakness- This study used people from a similar background and hence may only be applicable to those sorts of people- this study cannot be generalised.Case Study 2- Sommer 1969AimTo examine whether there are cultural differences in the use of personal space Method- Researchers observed groups of Arab people and groups of white English people in conversation. Results- The comfortable distance for conversation for Arab people was under 1 m, whereas for white English people the comfortable distance was between 1 m and 1.5 m. Conclusion- Different cultures are comfortable with different amounts of personal space.Evaluation of this study:StrengthExplores how culture affects somebody’s personal space and hence raises awareness of how different cultures have various tolerance levels (when it comes to personal space). This study also raises awareness to people of different cultures when they are visiting other, culture rich countries. Weakness- The study was conducted a long time ago and due to the many revolutions and acceptances between cultures in today’s day, the results and findings may not be as accurate now as they were then. This poses questions about whether and how time has affected personal space within the different cultures, and would possibly need a new experiment to be conducted, to update the results.Examples of invading personal space:Inviting a teacher into a student’s personal space when their help is needed at school/in class for example to help solve a problem; this relation is always a professional relationship. When caught fighting and stopped, some kids like to tease the other party with a simple trick- they reach out with their hand and almost touch the other kid (or even worse, stuck the palm in front of their face), then they say something like â€Å"I don't touch you†. I t's actually an invitation for a fight, without taking responsibility for starting it, because it's impossible not to respond to this kind of irritation.If you'll meet your favorite movie star, you will welcome his company and even his touch; even though he's almost a complete stranger to you. But it won't go the other way around- it will be highly inappropriate to get too close to that star without a clear invitation to do so. You'll probably keep a distance from your boss (probably the same one from the previous example) during work, but on fishing at trip together some of the social borders will fall down, and you'll feel more comfortable being in closer distance. However, when you'll get back to work again, you'll retain the appropriate workspace between you.

Civil Rights And The Civil War - 1986 Words

After the Civil war in the late mid 1800’s constitutional amendments were made to abolish slavery, give former slaves citizenship and give the right to vote regardless of race. Even though these laws were passed throughout the rest of the 1800’s and 1900’s segregation of race was a major part of the lifestyle of southern states in America. From area that was built on slavery and use a human labor, accepting change wasn’t an easy task for southerners. It wasn’t until 1964 that an actual Civil Rights Act was passed to end segregation of public places and banned discrimination in employment on the basis of race, color, religion or sex. With these laws being passed, the south still decided to live in their own way and continued to oppress blacks. These ways of the south made way for one of our most famous civil rights leaders Martin Luther King Jr. He fought to be a voice for blacks to be treated as equal citizens in America, King lead many protest and gave people hope for equality in America. One of Kings most important protest was his attempted to march the blacks of Selma, Alabama to the capitol of Montgomery to register to vote. In his many attempts to march to Montgomery he was met with major resistance from the Segregated souths local and state authorities which eventually caught the eye of national attention, which shed light of the acts and oppression against blacks in the south. After the passing of civil rights act in 1964, president Lyndon Johnson felt that theShow MoreRelatedCivil Rights And The Civil War2180 Words   |  9 PagesCivil Rights has been fought for many years. African Americans, Mexican-Americans, Asian-Americans and even Native Americans had to fight for their rights. Several were punished to jail, and some were found dead. African American played a huge role since the Civil War Era to the 20th century. African American always looked for their constitutional rights. One of the key of development of the 1950’s was the struggle of many Americans for equal rights. The civil rights movement became a major turningRead MoreThe Rights Of The Civil War1848 Words   |  8 Pagesgovernment. Moving from the Civil War to the Revolution, there are several forms of liberties presented. Before colonization, the first signs of freedom can be seen in the Magna Carta. The signed Magna Carta prevented the â€Å"tyrannical monarch- King John. W† from abusing his powers (Synan). Feeling threatened by John’s powers, Englishmen formed a regulation known as Habeas Corpus, which would protect themselves from unjust persecutions. Habeas Corpus allows the accused a right to a trial before prosecutionRead MoreThe American Civil War And The Civil Rights Movement1725 Words   |  7 PagesAmerican Civil War (1861-1865), major changes which were crucial to the establishment of African Americans in the American society took place. Before the bloody war, slaves were comprised of thirteen percent of the total population of the United States. The treatments they receive from their masters ranged from generous to abusive. The issue of slavery was becoming more and more apparent in social, economic, and most importantly political aspects of the country. In fact, even befo re the war startedRead MoreThe American Civil War And The Civil Rights Movement1539 Words   |  7 PagesIn elementary school, students study the Civil War, and the Civil Rights movement. Teachers speak about slavery and racism as if it were a thing of the past; and juvenile minds are lead to believe that Martin Luther King Jr.’s dream has finally come true. But as these futile minds mature, they encounter different versions of this â€Å"dream†. Caucasian faces may live to believe the world is a blissful place, but scoff at the waitress who struggles to speak english. Brown faces may look at the homosexualRead MoreCivil Rights Movement During The Civil War960 Words   |  4 PagesCivil Rights Movement With the winning of the Civil War still in the minds of many, conducting interviews of previous slaves intrigued those wanting to know what it was like being a slave. With the interview there is a look inside the life of, a woman still in her childhood, what her life was like, and how she dealt with being a slave. The life of a slave was no easy feat, but with perseverance many made it to the wars end, although life still has many hardships for the Freedman today. The interviewRead MoreThe American Civil War And The Civil Rights Movement901 Words   |  4 Pages(Piersen 1996: 24). However, the controversy over slavery was a hotly debated topic in American society, leading eventually to the American Civil War (1861-1865), which finally brought slavery to an end. After the emancipation, overcoming slavery s legacy remained a crucial issue in American history, from Reconstruction following the war to the Civil Rights Movement a century later. The practice of slavery dates to prehistoric times, although its institutionalization probably firstRead MoreThe Civil Rights Of The Vietnam War1701 Words   |  7 Pagesthemselves protesting against the Vietnam War. The lack of civil rights in the U.S deterred many blacks from supporting Vietnam, a conflict aimed at liberating the rights of another people. African Americans were frustrated with a country who fought for other citizens and saw no purpose in fighting for a peoples’ freedom but their own. Although African-Americans were specifically discriminated against both in Vietnam and America, they were not alone in their anti-war position. The majority of the AmericanRead MoreThe War Of The Civil Rights Movement1476 Words   |  6 PagesThe 1950s was a decade of prosperity, the economy was booming, military was strong, the beginning of the civil rights movement. In the 1960s the decade involved protest, the war in Vietnam, the fight for civil rights, and JFK . Then came the 1970s and it was known as the time of peace and love, equality for all, the ongoing war in Vietnam, and Nixon. Each decade after one another affected the next with foreign policy, domestic policy, politics, political leadership, the economy, and the social termsRead MoreRight After The Civil War892 Words   |  4 PagesIn the 1870s, right after the Civil war was over, begins a important period of time for African Americans.Previously, in 1865 the 13th amendment was added to the constitution, which abolishes slavery in the United States. Now, African Americas are free for the first time. However, they realized that there is not point to have freedom if they lack of economic support or equal oportunities than other citizens have. Is on 1868, that the 14th amedment is ratified, which states that all persons born inRead MoreThe Cold War Civil Rights Movement1660 Words   |  7 Pagesgoal in mind, their pride played a heavy factor in the determination of them reaching that goal or falling short. In many instances, the pride of many outweighed that of the main contributor and history was changed in the course of it. The Cold War Civil Rights movement is an excellent example of when pride gets the best of us and we act on it without thought.† The external struggle of two powerhouse nations led all attention to the elaborate details of those countries, while the internal struggle within